Playtech Announce New BetTracker App

The world of online sports betting has come a long way both regarding the sports covered and the technology offered to bettors. Although digital sports books are already quite developed, offering a rich set of features for bettors, one of the main areas that we’d like to see improved is fund management. Deposits and withdrawals have become very easy with the leading sportsbook brands, but other transaction types, and the integration between digitally-placed bets and those placed at physical betting facilities, can still be cumbersome. The BetTracker will tackle this issue letting you monitor your funds across different betting platforms with ease.

BGT are leaders in cross-platform integration for betting applications.

BGT was founded in 2005 and quickly became a forerunner in retail-based sports betting, creating betting terminals serving customers across the globe. These self-service betting terminals offer a high level of connectivity that allows operators to broadcast a wider scope of bets and more dynamic pricing control. The company’s success caught the eye of Playtech which acquired BGT in 2016, integrating the company into its own operations.

Dr. Armin Sageder, the CEO of Playtech BGT Sports said: “I am very excited about the opportunity. When combining the BGT team spirit together with the extensive know-how and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers. By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers’ betting experience and maximize the benefits for our licensees. Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.”